Artificial Intelligence

Smart Algorithms

Excellence through AI.

title: Smart Algorithms subtitle: Excellence through AI. header: Artificial Intelligence type: service serviceTag: smart-algos

Leverage the power of data with smart algorithms, to optimize costs, improve efficiency, generate new streams of revenue and manage risk and fraud.

What are smart algorithms?

An algorithm is a sequence of mathematical steps that produce a result. They are used for exploring data to discover insights and patterns, for making models to generate predictions, recommendations, and even automated reasoning and decision making. Algorithms make use of advanced techniques such as big data, artificial intelligence, machine learning and robotic process automation.

Data → Information → Knowledge → Intelligence → Action

For a human, it is quite challenging to encode all of the rules and criteria leading to recognizing a dog in a picture. Furthermore, multiple humans would probably come up with different criteria and rules, and it would be hard to find a general pattern. For algorithms however, these tasks become more and more easy to solve!

While machines can imitate and reproduce human behavior, we believe that machines cannot reproduce human thinking. Rather than trying to automate actual human expertise, with algorithms we should improve human work performance.

“Data scientists need to verify whether their findings make sense. Machine learning isn’t replacing people, it is helping them” - Douglas Merrill, ZestFinance Chief Executive

Advantages of Smart Algorithms

Faster decision making - By using AI alongside other programmed technologies, we can develop valuable insights and people can confidently make business decisions much faster.

Reduce human bias and error - With algorithms, errors are reduced and there is a much higher accuracy and precision of task execution.

Help reduce repetitive jobs - AI algorithms are great for those tasks that humans like to do least of all, for example manually checking documents for errors. With artificial intelligence, we can automate these everyday tasks and free people up to devote time to more productive tasks.

Creating Smart Algorithms

Think Big - The domain of applications is enormous and furthermore multiple algorithms can serve to achieve one goal! Some algorithms can be more efficient than others. dataroots has a lot of experience about this and can advise you which best suits your needs!

No data, no machine learning - Without data (or sufficient quantity and quality thereof), a smart algorithm cannot learn the inherent patterns. You need data for the algorithm to learn and compute (cor)relations that generalize and tackle your problem. AI algorithms can determine patterns, learn and take decisions only if the data you use is representative of your problem. It unlocks possibilities to explore broader areas, in a faster way.

Supervised, unsupervised or reinforcement learning? - Whilst the area of application of machine learning is almost infinite, your challenges can often be reduced to 3 main classes of models: supervised, unsupervised and reinforcement learning.

  • If you have historical data with information that you would like to forecast, like a tag, a name, a type, or a number; then you can use a supervised model. It will use the labels and find relationships in the data.
  • If your data comes without a label, and you would like to discover patterns and insights in your data, you can use an unsupervised model to discover structural data connections.
  • Finally, if you would like to find the best feasible solution to a complex problem, you can use reinforcement learning and optimization methods. You need to determine an objective to optimize (e.g. profit) and let the algorithms explore data and propose actions to optimize your goal.

Data types - Nowadays, we are able to process, understand and extract information from almost any type of data, such as text, images, videos, music, social media profile, conversation, geolocation, and much more!

Smart Algorithms solve real-life challenges

Customer insights

Nowadays, customers are more informed and connected than ever before. Knowing your customer, what drives them and how to support them in a relevant way are important aspects of customer-centric services. To remain competitive, service providers must understand the behavior and context around their customers, boost engagements and offer tailor-made solutions. dataroots can help you to provide a tailored customer journey process by developing recommendation systems, customer churn and retention analyses, market segmentation, and much more.


Process automation

Automate, fasten and improve your business processes to gain a competitive advantage, reduce risks and costs and increase productivity. With AI-enhanced automations, we can automatically read and process documents, detect defects in manufacturing processes, implement quality controls, find the best transportation schedule, and much more!


Fraud detection

Detect abnormal behavior and fraudulent usage of your solutions and prevent it from happening. Identifying complex and constantly evolving patterns that characterize fraudulent behavior are no longer part of a time-consuming manual task. Machine learning and algorithms can be deployed to automatically identify new cases of fraud or unusual behavior in the future. We implement solutions of AI-augmented decision making to fasten this process.


Dynamic pricing

Optimize your pricing strategy and adjust real-time to increase sales and customer loyalty and to maximize profits. Beat your competitors prices to win price-sensitive customers. dataroots can help you to create an AI-solution taking into account the reasons behind the pricing strategy, such as market demand, customer sales behavior, customer segments, competitor prices, etc.


Research and development

Innovate and experiment faster with the help of machine learning. These algorithms play a key role in research problems requiring classification and prediction, as they can help optimize costs and improve performance and efficiency in R&D projects. Many innovation- and R&D projects involve making predictions based on data. By leveraging AI and Machine Learning, these predictions can be made in a much faster and cheaper way. Did you know that in 2006, NASA created a spacecraft antenna using an algorithm? Its complicated shape was designed to create the best radiation pattern.


How can dataroots help you?

Dataroots has a large body of expertise on the state of the art of machine learning, artificial intelligence, data science and everything that comes with this. We can guide and support you through the entire AI-journey; from defining your business challenge, determining and developing the best suited solution for you to integrating it into your system. This allows us to create the best solution for each and every problem and face the most complex challenges equipped with the required knowledge.

Through the use of the correct algorithm for the situation, we solve difficult challenges and achieve striking results. In doing so, we make sure to always use a pragmatic approach, by not overcomplicating our solutions and keeping in mind the optimal trade-off between the ability to understand the solution and the effectiveness of the solution.

We generally work with the following phases

  • AI strategy workshop - We organize a workshop to understand your business question and identify the possibility to apply AI. The first phase is to get to know your needs, your business and where an AI project could bring most value. Together, we define a scope and determine high level next steps. Read more ≫
  • Pilot project - We create an initial project implementation plan and actual solution to determine feasibility and performance. During this stage, we explore your data in depth, and create and test a concrete modelling approach, while iteratively gathering your user input and feedback. At the end of this phase, we deliver recommendations on feasibility and next steps.
  • Co-creation - In this phase, we extend the project to build and deploy AI-solutions and products. We also integrate the solution into your system. We deliver quality AI solutions generating real value!

Close collaboration

We are not developing an AI solution for you, we are developing an AI solution with you! During every step of our phased approach, we work together with you in close collaboration, providing detailed information on our work, as well as gathering your input and feedback.


Let's get in touch

sign up to our weekly AI & data digest ❤️