Welcome to the team Pablo!

Welcome to the team Pablo!

1 year ago Comment!

We are very happy to announce Pablo Cogis has joined dataroots! Pablo has a background in engineering but fell in love with data and did his masters in statistics at Oxford. He has since applied his knowledge in the energy, government and banking sectors. He’s got a passion for travelling and is…

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Towards Predictive Customer Lifetime Value

Towards Predictive Customer Lifetime Value

1 year ago 2 Comments

What's Expected Customer Lifetime Value? Expected Customer lifetime value (eCLV) is a term which describes the net profit resulting from the future relationship with a customer. eCLV is an interesting concept as it will show you how much you can spend on acquiring a new customer. A calculation of eCLV…

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