Posts written by Bart

Towards Predictive Customer Lifetime Value

Towards Predictive Customer Lifetime Value

1 year ago 2 Comments

What's Expected Customer Lifetime Value? Expected Customer lifetime value (eCLV) is a term which describes the net profit resulting from the future relationship with a customer. eCLV is an interesting concept as it will show you how much you can spend on acquiring a new customer. A calculation of eCLV…

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